Creative Director
Jeff Di Fiore
Volvo Car USA's First
Full Production Content Studio
Built and designed Volvo Car USA's first full A/V and photography content studio with a budget of over $500K. Managed third-party vendors and finished the project on time. By migrating productions to the in-house studio, I helped transform the studio into a profit center.
Volvo Car Social
Created paid and organic social content such as videos, GIFs, and influencer collaborations to promote Volvo vehicles and accessories. Also continuous content for fans of Volvo’s heritage.
Volvo Pride
Volvo Group thrives to leave society in better shape for the next generations. This applies to their transport solutions and also to the way they work with people, employees and partners alike. With equal job opportunities and LGBTQ+ inclusive workplace. To celebrate Pride Month in June we created a striking visual for print and social platforms utilizing the iconic 3-point seat belt (which was invented by Volvo) and a special rainbow-wrapped XC40 which took part in the 2022 and 2023 New York City Pride parades.
Volvo EV Experts
Some consumers are somewhat skeptical about the future of vehicle electrification. So to make it less intimidating for them we designed a website with video content featuring children of Volvo employees to explain how it’s as “EV as ABC”. We also offered an opportunity for parents and/or students to nominate a teacher for a chance to travel with a select group of students across the pond to visit the Volvo global headquarters in Sweden, where they received a hands-on lesson on the future of electrification.
"A Million More" at Fotografiska
The original 3-point seatbelt was designed by Volvo and has saved over a million lives. Volvo is committed to saving a million more. To celebrate this achievement and their continued responsibility to driver and passenger safety, Volvo partnered with acclaimed photographer Martin Schoeller for a multi-sensory installation at Fotografiska New York. The exhibit featured portraits of 15 car crash survivors whose lives were saved by the 3-point seatbelt. As visitors walked through the gallery, they could hear each individual’s narration sharing their harrowing encounter providing a truly emotional experience.
"A Living Picture of An Electric Car"
Every summer the Festival of Arts at Laguna in California holds the famous “Pageant of the Masters”. Visitors purchase tickets to be amazed and enchanted by ninety minutes of tableaux vivants (living pictures), incredibly faithful recreations of classical and contemporary works of art, with real people posing to look exactly like their counterparts in the original pieces. It was an excellent opportunity for Volvo to symbolize the company’s commitment to climate neutrality and sustainability. We created a “living picture” wall made of plants and flowers in the silhouette of the new fully electric C40. The display created intrigue, a beautiful fragrance, and most importantly, cleaner air at the event.