Jeff Di Fiore

Gillette: Victims of Scruff

Facebook​

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Gillette knows women are the real victims of scruff. The evidence is written all over their face (and other body parts). Luckily Gillette’s Slalom Plus razors stepped in to help many clueless dudes smooth things over with a smooth shave. These powerful PSA-style portraits in Facebook’s Newsfeed of women suffering from irritating man stubble created the need to take immediate action. For his and her sake.

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​The link in the social post led to a microsite titled W.A.S (Women Against Scruff). Keeping in the PSA-style acknowledged the problem and solution for both men and women. Of course, the Gilette Pro Glide razor was at the heart of the remedy.