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Creative Director
Jeff Di Fiore
Drum Workshop: Explosive Percusion
Drum Workshop wanted to stand out among hundreds of other drum manufacturers on display at the annual NAMM Show, the world’s largest musical products trade exhibit. To capture the eyes and ears of drum retailers attending the show, DW’s Instagram feed got off with a bang, featuring the company’s recognizable drums in a way that could only be described as explosive. Poster versions of the images were made available to attendees.
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