Jeff Di Fiore

CLOO

My first assignment as Creative Director at NBCUniversal was to develop the creative strategy for the launch of a new crime and mystery cable network, CLOO, as well as brand spots and graphics packaging, introducing the network to a wide audience and increasing viewership. I led teams of graphic and motion designers, animators, copywriters, project managers, directors, producers, editors, mixers, and colorists. I also collaborated cross-functionally with experiential, social, and digital teams.